Transcreation

Another facet of Manuscript’s translation services is transcreation, which aims to transform the message of a source text in such a way that it has the same connotations and emotional impact in any language. This does not mean directly translating an advertising campaign, for example, but modifying the content – either a few words or the entire message – to suit the language and culture of the target audience. This ensures that the emotions, memories and reactions that the campaign is intended to elicit in one language will have the same effect in another.

I have transcreated texts on subjects ranging from luxury watchmaking to fine chocolates and from transport to gastronomy. To request a quote, please send your document using the contact form, or send an e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it..